Rafael Serrano-Witt

This method values properties by analyzing recent comparable sales adjusted for key differences.

A CRM built for general sales won't survive contact with actual commercial real estate deals.

The moment when a lender commits to fund a CRE loan on binding terms.

Insurers' underwriting now shapes loan origination decisions before deals close.

Portfolio risk hides between individual loans, not within them.

AI agents automate research and deliverables, but deals still close through human judgment.

Each layer of CRE debt solves a different problem at a different stage of a deal's life.

Skipped financial rigor invites lender scrutiny and dead deals in a crowded 2026 market.

Understanding why IRR dominates CRE underwriting and how to interpret it correctly.

Most CRE firms can't measure what their AI investments actually returned.

Purpose-built AI outperforms generic tools because it connects to deal data and lender criteria.

AI tools now read commercial leases for meaning, not just dates and numbers.

AI systems match deals to lenders in minutes instead of days.